British Arrows 2012 Winners

Commercial of the Year sponsored by Thinkbox

  • John Lewis The Long Wait made for adam & eve by Blink

The Chairman’s Award 2012 sponsored by MPC

  • Presented to Jeremy Craigen

2012 Advertiser of Excellence sponsored by The Walker Art Center

  • Presented to Honda

The Fellowship Award 2012 sponsored by The Mill

  • Presented to Paul Rothwell

Production Company of the Year sponsored by Panalux

  • Rattling Stick

Agency of the year sponsored by IMD PLC

  • BBH

 

Gold Awards 2012

Best 60 to 90 Second TV Commercial sponsored by Traveler’s Insurance

  • John Lewis The Long Wait made for adam & eve by Blink

Retail

  • John Lewis The Long Wait made for adam & eve by Blink

Corporate

  • John Lewis The Long Wait made for adam & eve by Blink
  • John Lewis Through The Ages made for adam & eve by Rattling Stick

Best 60-90 Second Cinema Commercial

  • John Lewis The Long Wait made for adam & eve by Blink

Best 20 Second TV Commercial

  • Aldi Tea made for McCann Manchester by The Love Commercial Production Company

Best UK TV Series

  • Aldi made for McCann Manchester by The Love Commercial Production Company

Charity

  • Barnardo’s Life Story made by for BBH by Rattling Stick
  • British Heart Foundation Vinnie made for Grey London by Hungry Man

Best 30 Second Commercial

  • Wall’s Sausages Kitchen made for Saatchi & Saatchi by Rattling Stick
  • Wall’s Sausage Rolls Garage made for Saatchi & Saatchi by Rattling Stick

Food

  • Wall’s Sausages Kitchen made for Saatchi & Saatchi by Rattling Stick
  • Wall’s Sausage Rolls Garage made for Saatchi & Saatchi by Rattling Stick

Public Service Advertising

  • British Heart Foundation Vinnie made for Grey London by Hungry Man

Non-Alcoholic Beverages & Water

  • Aldi Tea made for McCann Manchester by The Love Commercial Production Company

Dairy

  • Cravendale Cats With Thumbs made for Wieden + Kennedy by Smith and Jones Films

The John Webster Award for Best New Creative Team sponsored by DDB UK

  • Barnardo’s Life Story made by for BBH by Rattling Stick

Best 30-60 Second TV Commercial sponsored by Prime Focus

  • Wall’s Sausages Kitchen made for Saatchi & Saatchi by Rattling Stick
  • Wall’s Sausage Rolls Garage made for Saatchi & Saatchi by Rattling Stick
  • Cravendale Cats With Thumbs made for Wieden + Kennedy by Smith and Jones Films
  • British Heart Foundation Vinnie made for Grey London by Hungry Man
  • Weetabix Big Day made for BBH by Smuggler

Public Service Advertising

  • BBC Wonderful World made for RKCR/Y&R by Red Bee Media

Corporate

  • BBC Wonderful World made for RKCR/Y&R by Red Bee Media

 

Silver Awards 2012

TV & Radio Station Promotions

  • BBC Wonderful World made for RKCR/Y&R by Red Bee Media
  • Channel 4 Street Summer made for Channel 4 by 4Creative

Breads & Cereals

  • Weetabix Big Day made for BBH by Smuggler

Retail

  • Harvey Nichols Walk of Shame made for DDB UK by Outsider
  • John Lewis Through The Ages made for adam & eve by Rattling Stick

Best 60-90 Second TV Commercial sponsored by Traveler’s Insurance

  • Barnardo’s Life Story made by for BBH by Rattling Stick
  • Heineken The Entrance made for Wieden + Kennedy Amsterdam by Sonny

Best Integrated

  • ASOS Menswear A/W ’11 Urban Tour made for BBH by Stink Digital and Pulse Films (x3)

Best over 90 Second Web-based Film

  • British Heart Foundation Vinnie made for Grey London by Hungry Man
  • T Mobile Wedding made for Saatchi & Saatchi by Gorgeous

Best 30-60 Second TV Commercial sponsored by Prime Focus

  • John Lewis Through The Ages made for adam & eve by Rattling Stick
  • Barnardo’s Life Story made for BBH by Rattling Stick

Public Service Advertising

  • British Heart Foundation Angina Monologues made for Grey London by Phil McIntyre Entertainment
  • Scottish Knife Crime Animation made for The Leith Agency by MTP and Ink Digital (x 3)

Telecommunications Services & Products

  • O2 Get Up For England made for VCCP by RSA

Transport, Travel, Leisure & Tourism

  • Thomson Time For a Holiday made for BMB by Academy
  • Avios Fly made for 101 London by hla

Best 30-59 Second Cinema Commercial

  • Harvey Nichols Walk of Shame made for DDB UK by Outsider

Household Soaps, Detergents & Toiletries

  • Boots No.7 Ta Dah! made for Mother by Pulse Films

Promotions

  • Doritos Dip Desperado made for AMV BBDO by Independent

The John Webster Award for Best New Creative Team sponsored by DDB UK

  • Yeo Valley Harmony in Nature made for BBH by Pulse Films.

 

Bronze Awards 2012

Alcoholic Drinks

  • Magners Strong Man made for Red Brick Road by Stink
  • Heineken The Entrance made for Wieden + Kennedy Amsterdam by Sonny
  • Kronenbourg 1664 Slow Song 2 – Baggy Trousers made for BBH by Rattling Stick
  • Magners Bees made for Red Brick Road by Stink
  • Foster’s Suncream made for adam & eve by Hungry Man

Confectionery & Snacks

  • Doritos Dip Desperado made for AMV BBDO by Independent
  • Walkers Comic Relief – Waxing made for AMV BBDO by Weilands

Vehicles & Automotive Products

  • Renault ZE Electric Life made for Publicis Conseil by Blink
  • VW Roof made for DDB UK by Blink

UK TV Series

  • Boots made for Mother by Outsider

Corporate

  • Sky Movies Coming Home made for WCRS/Engine by Rattling Stick
  • Match.com Ukulele made for Mother by Stink

Retail

  • Boots Half a Look made for Mother by Outsider

Best 30-60 Second TV Commercial sponsored by Prime Focus

  • Match.com Ukulele made for Mother by Stink.
  • Talk Talk Homes Within Homes made for CHI & Partners by Stink

Public Service Advertising

  • MTV Staying Alive UK Being With You made for Ogilvy by Smuggler

Telecommunications Services & Products

  • Talk Talk Homes Within Homes made for CHI & Partners by Stink
  • T Mobile Wedding made for Saatchi & Saatchi by Gorgeous

Best Over 90 Second TV Commercial

  • Yeo Valley Harmony in Nature mde for BBH by Pulse Films

Best Integrated

  • Walkers Comic Relief – Clash of the Comics made for AMV BBDO by Weilands

Household Soaps, Detergents & Toiletries

  • Axe My Angel Girlfriend made for BBH by Moxie Pictures

Charity

  • Cancer Research Couples – Roger made for AMV BBDO by The Bare Film Company

Best 20 Second TV Commercial

  • Aldi Low Fat Cereal, Cereal made for McCann Manchester by The Love Commercial Production Company

Best Over 90 Second Web-based film

  • Doritos Dip Desperado made for AMV BBDO by Independent

Dairy

  • Yeo Valley Harmony in Nature made for BBH by Pulse Films

Best Integrated

  • Save The Children made for adam & eve by Gorgeous
  • British Heart Foundation Angina Monologues made for Grey London by Phil McIntyre Entertainment