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Celebrating innovation,
bravery and
artistry

Founded in 1976, the British Arrows is a not-for-profit organisation that exists to serve, promote and inspire the British advertising community.

For almost 50 years, we have championed, celebrated and rewarded the people, talent and craft behind the UK’s most influential moving-image advertising — bringing the industry together each year to honour the very best creativity, collaboration and innovation.

As the industry continues to evolve, so too does the role of the British Arrows. Alongside recognising excellence in craft, we are committed to helping shape a more open, representative and future-facing creative community — supporting emerging talent, creating opportunities for new voices, and investing in initiatives that broaden access to the industry.

Board of Directors

Fifty years of
excellence

Building on this commitment, the British Arrows launched the Young Arrows in 2022, the UK’s only awards dedicated exclusively to recognising emerging talent across every discipline of British moving-image advertising. Created to champion the next generation of creatives, the Young Arrows plays a vital role in encouraging fresh voices, new perspectives and greater opportunity across the industry, helping to protect its long-term health, relevance and creative future.

From established filmmakers and world-class craftspeople to the next generation redefining what advertising can be, we believe great work comes from diverse perspectives, fresh thinking and the courage to challenge convention.

While technology, platforms and storytelling continue to evolve, the values that underpin exceptional work remain timeless: talent, creativity, dedication and care. These are the principles the British Arrows has championed for the past 50 years and will continue to champion for the next 50 and beyond.

Now celebrating its 50th anniversary, the British Arrows remains one of the most respected and influential awards organisations in the UK, proudly paving the way for new generations of talent while continuing to set the standard for creative excellence in moving-image advertising.

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