Arrows Shortlist
This year, only the top-scoring finalists (maximum 6) from each category will be displayed on-screen at the Awards Night before the bronze, silver and gold winners are announced.
AUTOMOTIVE
AutoTraders, AutoTrader Found AT
made for Recipe by Iconoclast, No.8 and MARSHEEN,
directed by Glenn Kitson.
Mercedes, F1, Every Dream Needs A Team
made for AMV BBDO by PRETTYBIRD, Daydreamer, Color Collective, POD LDN and Wave Studios,
directed by Melina Matsoukas.
Audi, SQ6 e-tron, Love at First Light
made for BBH by The Berry, TAPE and Little Things,
directed by Ryan Burnham and Luke Robson.
Kwik Fit, Reasons to Drive Away Happy Every Time
made for VCCP by Outsider, The Mill, Arcade NY and Sound Lounge NY,
directed by Harold Einstein.
AA, Shadow
made for The Gate by Academy, Absolute, The Assembly Rooms and Grand Central,
directed by Si&Ad.
Suzuki, The Suzuki Swift, The Best Kept Secret on the Road
made for TMW by STINK, Framestore, Company 3, Final Cut and Factory Studios,
directed by Traktor.
Ford, Capri EV, The Legend is Back
made for Wieden+Kennedy by Agile Films, Time Based Arts, tenthree and Wave Studios,
directed by Anton Tammi.
Volkswagen, YourWagen
made for adam&eveDDB by Dark Energy, Absolute Studios, Marshall Street Editors and Sine Audio Post,
directed by Finn McGough.
BEST OVER 30 & UP TO & INCLUDING 90 SECOND COMMERCIAL
Sponsored By
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Vodafone, 1984-2024
made for Leo Burnett by SMUGGLER, Harbor Picture Company, The Assembly Rooms and 750mph,
directed by Tom Speers.
KFC, Believe
made for Mother by Business Club, Black Kite Studios, The Quarry and King Lear Music & Sound,
directed by Vedran Rupic.
Magnum, Ice Cream, Find Your Summer
made for LOLA MullenLowe by MJZ, Glassworks Barcelona, Emiliano Fardaus and Aimar Molero,
directed by Juan Cabral.
Andrex, Toilet Roll, Get Comfortable: First Office Poo
made for FCB London by Biscuit Filmworks, Selected Works, The Quarry and No.8,
directed by Andreas Nilsson.
Three, Mobile Network, Life Needs a Big Network: Midnight Mums' Club
made for Wonderhood Studios by Biscuit Filmworks, Untold Studios, Work Editorial and Factory Studios,
directed by James Rouse.
Beats, Electronics, Ordinary is for Everyone Else
made for Uncommon Creative Studio by Love Song, Stray VFX, Cabin Edit and King Lear Music & Sound,
directed by Elliott Power.
The Entertainer, Ray
made for adam&eveDDB by MJZ, 1920, Final Cut and Factory Studios,
directed by Juan Cabral.
Waitrose, Sweet Suspicion (Part 1)
made for Saatchi & Saatchi by SMUGGLER, Harbor Picture Company, tenthree and 750mph,
directed by Lucy Forbes.
JD Sports, The Family Portrait
made for Uncommon Creative Studio by Love Song, Time Based Arts, Trim Editing and THE HOGAN,
directed by Saman Aminzadeh & Elliot Power.
Amazon, The Grit
made for adam&eveDDB by Rogue, Untold Studios, The Assembly Rooms and 750mph,
directed by Molly Manning Walker.
John Lewis, The Window
made for Saatchi & Saatchi by Somesuch, Time Based Arts, tenthree and 750mph,
directed by King She.
Karo Pharma, E45, This is Me This is My Space
made for T&Pm by Academy, Black Kite Studios, Cabin Edit and King Lear Music & Sound,
directed by Sophia Ray.
BBC News, Trust Is Earned 2
made for BBC Creative by Anonymous Content, Stray, Marsheen and King Lear Music & Sound.
Zalando, What Do I Wear
made for Wieden+Kennedy Amsterdam by Pulse Films, Selected Works, Gwen Ghelid and 750mph,
directed by Aube Perrie.
BEST OVER 90 SECOND COMMERCIAL
Make My Money Matter, Benedict Lumberjack
made for Lucky Generals by Academy, Black Kite Studios, The Quarry and No.8,
directed by Sophia Ray.
EE, Clocking Off
made for Saatchi & Saatchi by Love Song, Electric Theatre Collective, Marsheen and Factory Studios,
directed by Daniel Wolfe and Louis McCourt.
Channel 4, Paris 2024 Paralympic Games, Considering What?
made for 4creative by Biscuit Filmworks X Revolver, Time Based Arts, Work Editorial and Factory Studios, SIREN,
directed by Steve Rogers.
Mercedes, F1, Every Dream Needs A Team
made for AMV BBDO by PRETTYBIRD, Daydreamer, Color Collective, POD LDN and Wave Studios,
directed by Melina Matsoukas.
Adidas, Adidas Football UK, Hey Jude
made for Johannes Leonardo by Spindle, Blacksmith, Spindle and Barking Owl,
directed by Greg Hackett.
Libresse / Bodyform, Essity, Never Just a Period
made for AMV BBDO by SMUGGLER, Framestore & The Harbor Picture Company, tenthree and Soundtree Music,
directed by Lucy Forbes.
PETA, Pig Farm
made for Grey London by Biscuit Filmworks and Factory Studios,
directed by Jeff Low.
RSPCA, RESPECT
made for AMV BBDO by Somesuch, Untold Studios, White Collar Factory, tenthree and Soundtree Music,
directed by Raine Allen-Miller.
Frontline19, Sicker than the patients
made for adam&eveDDB by MJZ, Untold Studios, tenthree and 750mph,
directed by Henry Hobson.
Waitrose, Sweet Suspicion
made for Saatchi & Saatchi by SMUGGLER, Harbor Picture Company, tenthree and 750mph,
directed by Lucy Forbes.
Disney, The Boy & The Octopus
made for adam&eveDDB by Hungry Man, Untold Studios, Final Cut and Factory Studios,
directed by Taika Waititi.
John Lewis, The Gifting Hour
made for Saatchi & Saatchi by Riff Raff Films, Electric Theatre Collective, Final Cut and 750mph,
directed by Francois Rousselet.
Voices of Children, Why I Dream of Flying
made for Filmacademy by Filmakademie Baden-Württemberg Germany, Monkeys.Tv, UPP, Spellwork, Storz & Escherich, ACHT, Celluloid, Elevate, Eye Candy, David Gesslbauer and Julian Berg & Marco Dahl,
directed by Alexander Kühn.
BEST UP TO & INCLUDING 15 SECOND COMMERCIAL
McDonald's, Saver Menu, Actually Get Your Money's Worth - Driving Lesson
made for Leo Burnett by MindsEye, Black Kite Studios and Factory Studios,
directed by Andrew Gaynord.
McDonald's, Saver Menu, Actually Get Your Money's Worth - Fireworks
made for Leo Burnett by MindsEye, Black Kite Studios and Factory Studios,
directed by Andrew Gaynord.
McDonald's, Saver Menu, Actually Get Your Money's Worth - Holiday
made for Leo Burnett by Minds Eye, Black Kite Studios and Factory Studios,
directed by Andrew Gaynord.
McDonald's, Saver Menu, Actually Get Your Money's Worth - Winterfest
made for Leo Burnett by MindsEye, Black Kite Studios and Factory Studios,
directed by Andrew Gaynord.
Specsavers, Emmerdale Sponsorship, Restaurant
made for Specsavers by Another Film Company, Coffee & Tv and Work Editorial,
directed by Ollie Parsons.
Volkswagen, ITV Idents x Volkswagen ID. Range, Superhero
made for adam&eveDDB by new-land, 1920, Nicolaj Monberg via New-Land and Sine Audio Post Production,
directed by Tore Frandsen.
Temptations, Teenage Cat
made for adam&eveDDB by SMUGGLER, Time Based Arts, Marshall Street Editors and Factory Studios,
directed by Randy Krallman.
Wilkinson Sword, Razor Blades, The Blade Masters - Shaving Legs
made for Pablo London by Arts & Sciences and RASCAL,
directed by Craig Ainsley.
Zalando, What Do I Wear - Wind
made for Wieden+Kennedy Amsterdam by Pulse Films, Selected Works, Gwen Ghelid and 750mph,
directed by Aube Perrie.
Tesco, Whoosh
made for BBH by Spindle and No.8,
directed by Daniel Lundh.
BEST UP TO 30 SECOND COMMERCIAL
GiffGaff, Are You On GiffGaff Or Something
made for Pablo London by DROOL, Division, Untold Studios, The Quarry and Factory Studios,
directed by Freddie Powell.
Wilkinson Sword, Razor Blades, Barman
made for Pablo London by Arts & Sciences, RASCAL, Stitch Editing and Sine Audio Post Production,
directed by Craig Ainsley.
Pernod Ricard, Kahlúa, Feliz St. Patrick's Day
made for Wieden+Kennedy by WracK, We are Covert and Twenty Below Music,
directed by Michael Lennox.
Currys, IRL Shopping
made for AMV BBDO by Red Studios,
directed by Greg Bell at Nice Shirt.
Wilkinson Sword, Razor Blades, The Blade Masters - Doctor
made for Pablo London by Arts & Sciences and RASCAL,
directed by Craig Ainsley.
Just Eat x Netflix, Squid Game 2, The next game is served
made for DEPT by Object & Animal, Harbor Picture Company, Marshall Street Editors and 750mph,
directed by Josh Cohen.
Wilkinson Sword, Razor Blades, Waiter
made for Pablo London by Arts & Sciences, RASCAL, Stitch Editing and Sine Audio Post Production,
directed by Craig Ainsley.
Tango, Tango Orange, Warden
made for VCCP by Girl & Bear, Kick the Plug and Jungle Studios,
directed by Ben Tonge.
BRANDED ENTERTAINMENT
Certified Sports, Black
made for House337 by Creative Outpost,
directed by Rob Sanderson.
Mercedes, F1, Every Dream Needs A Team
made for AMV BBDO by PRETTYBIRD, Daydreamer, Color Collective, POD LDN and Wave Studios,
directed by Melina Matsoukas.
BBC, Planet Earth III, Narrated By Kids
made for BBC Creative,
directed by Charlotte Bostock, Kiri Cashell, Fredi Devas, Nick Easton, Will Ridgeon and Sarah Whalley.
Supercell, Squad Busters, Squad Up
made for Uncommon Creative Studio by Caviar, Harbor Picture Company, The Den Editorial and 750mph,
directed by Jody Hill.
Disney, The Boy & The Octopus
made for adam&eveDDB by Hungry Man, Untold Studios, Final Cut and Factory Studios,
directed by Taika Waititi.
On, To Chase A Dream
made by Park Pictures, Ayumi Ashley, Byron Leon, Gabriela Tessitore and Raphaël Ajuelo,
directed by J.M. Harper, Hector Aponysus.
Women's Aid x Ladbible, Awareness Campaign for Domestic Abuse, Van Wife
made by Merman, The Mill, Work Editorial and Tom Guest,
directed by Rachel Stubbings.
Volkswagen, YourWagen
made for adam&eveDDB by Dark Energy, Absolute Studios, Marshall Street Editors and Sine Audio Post,
directed by Finn McGough.
CHARITY & PUBLIC SERVICE
Make My Money Matter, Benedict Lumberjack
made for Lucky Generals by Academy, Black Kite Studios, The Quarry and No.8,
directed by Sophia Ray.
SAFE!, Limbo
made for Media Trust by Brother Film, Scarlett Bovingdon and Brother Music,
directed by Imogen Harrison.
Refuge, Make The World A Refuge
made for AMV BBDO by Rogue and Coffee & Tv,
directed by Georgi Banks-Davies.
Barnardo's, Mollusc
made for Don't Panic London by Outsider, The Mill, Final Cut and String and Tins,
directed by DOM&NIC.
PETA, Pig Farm
made for Grey London by Biscuit Filmwork and Factory Studios,
directed by Jeff Low.
Tommy's, The pregnancy and baby charity, Projecting Life
made for Special London by Biscuit Filmworks, Selected Works, The Assembly Rooms and Gregory Caron,
directed by Jackie Bao.
RSPCA, RESPECT
made for AMV BBDO by Somesuch, Untold Studios, White Collar Factory, tenthree and Soundtree Music,
directed by Raine Allen-Miller.
Frontline19, Sicker than the patients
made for adam&eveDDB by MJZ, Untold Studios, tenthree and 750mph,
directed by Henry Hobson.
Campaign Against Living Miserably, Stopping Suicide
made for Campaign Against Living Miserably by Witness Studios and Harbor Picture Company,
directed by Simon + Ben.
BBC, Children in Need, The Heaviest Backpack
made for BBC Creative by Anonymous Content, Time Based Arts, The Assembly Rooms and 750mph,
directed by Thirtytwo.
Women's Aid, Public Service Announcement, The Ignored Emergency
made for House337 by The Corner Shop, No.8 and Work Editorial,
directed by Emma Branderhorst.
Disasters Emergency Committee, Turkey and Syria Earthquake Appeal, The Locker
made for Don't Panic London by Academy, Electric Theatre Collective, Supercontinent VE GmbH, Final Cut and hyve.audio,
directed by Eugen Merher.
Alzheimer's Society, The Long Goodbye
made for New Commercial Arts by Knucklehead, Selected Works, Time Based Arts, tenthree and King Lear Music & Sound,
directed by Charlotte Regan.
McDonald's x BBC Children in Need, Happy Meal, The Meal
made for Leo Burnett by Rogue, Black Kite Studios and Stitch Editing,
directed by Jake Mavity.
Amnesty International, Human Rights Organisation, The Robbery
made for Amnesty International by Rebolucion, Impossible Objects, Outsider and Nikolay Antonov,
directed by Andrew de Zen.
RSPB, We Campaign Because They Can't
made for GOOD Agency by Blue Zoo Animation Studio and 750mph,
directed by Dane Winn.
Voices of Children, Charity Organisation, Why I Dream of Flying
made for Filmacademy by Filmakademie Baden-Württemberg Germany, Monkeys.Tv, UPP, Spellwork, Storz & Escherich, ACHT, Celluloid, Elevate, Eye Candy, David Gesslbauer, Julian Berg and Marco Dahl,
directed by Alexander Kühn.
Shelter, World of Our Own
made for Don't Panic London by Outsider, RASCAL, Final Cut and 750mph,
directed by DOM&NIC.
DIGITAL SERVICES, ELECTRONICS, COMPUTER GAMES & TOYS
Vodafone, 40 Years of Christmas on the Nation's Network
made for Leo Burnett by Smuggler, Harbor Picture Company, The Assembly Rooms and 750mph,
directed by Tom Speers.
EE, Clocking Off
made for Saatchi & Saatchi by Love Song, Electric Theatre Collective, Marsheen and Factory Studios,
directed by Daniel Wolfe & Louis McCourt.
EA Sports FC, For The Club
made for Uncommon Creative Studio by Somesuch, The Mill, Trim Editing and Factory Studios,
directed by Rollo Jackson.
Three, Mobile Network, Life Needs a Big Network: Midnight Mums' Club
made for Wonderhood Studios by Biscuit Filmworks, Untold Studios, Work Editorial and Factory Studios,
directed by James Rouse.
Sony Interactive Entertainment, PlayStation 5, Play Has No Limits
made for adam&eveDDB by Academy, Framestore, The Assembly Rooms and 750mph,
directed by Frédéric Planchon.
Supercell, Squad Busters, Squad Up
made for Uncommon Creative Studio by Caviar, Harbor Picture Company, The Den Editorial and 750mph,
directed by Jody Hill.
Tonal, Stop Working Out in the Past
made for Quality Experience by Pulse Films, The Mill, Gwen Ghelid, Rock Paper Scissors and Atticus Ross,
directed by Aube Perrie.
HP, HP AI PC, Tap
made for Droga5 by ProdCo, Time Based Arts, Cartel and Yuka Otsuki,
directed by Mackenzie Sheppard.
Virgin Media, Broadband, Walrus Whizzer
made for VCCP by Biscuit Filmworks, Untold Studios, The Quarry and Factory Studios,
directed by Andreas Nilsson.
ENTERTAINMENT & SPORT PROMOTIONS
Certified Sports, Black
made for House337 by Creative Outpost,
directed by Rob Sanderson.
Nike, Closer
made for Wieden+Kennedy by MJZ, No.8 and Trim Editing,
directed by Matilda Finn.
Channel 4, Paris 2024 Paralympic Games, Considering What?
made for 4creative by Biscuit Filmworks X Revolver, Time Based Arts, Work Editorial, Factory Studios and SIREN,
directed by Steve Rogers.
EA Sports FC, For The Club
made for Uncommon Creative Studio by Somesuch, The Mill, Trim Editing and Factory Studios,
directed by Rollo Jackson.
Nike, Greatness. It Only Takes Everything | Rafael Nadal
made for Wieden+Kennedy by Epoch Films, No.8, Trim Editing, Wave Studios and THE HOGAN,
directed by Martin De Thurah.
EE, Hate. Not in My Shirt
made for Saatchi & Saatchi by Love Song, Stray, Marsheen and Factory Studios,
directed by Saman Aminzadeh.
International Paralympic Committee, The 'Paralympic Dream'
made for adam&eveDDB by Blinkink, CHEAT, Parliament, Cabin Edit and Wave Studios,
directed by Sam Gainsborough.
Disney, The Boy & The Octopus
made for adam&eveDDB by Hungryman, Untold Studios, Final Cut and Factory Studios,
directed by Taika Waititi.
Under Armour, You Need More Than Strikers
made for Ace NL by Iconoclast, No.8, Cabin and Wave Studios,
directed by Fleur Fortune.
Channel 4, Generation Z, You're on the Menu
made for 4creative by Coffee & Tv, Marshall Street Editors and Lucky Cat,
directed by Will Clark.
FASHION & APPAREL
Nike, Awaken Your Madness
made for Wieden+Kennedy by Magna Studios, Time Based Arts, Trim Editing and 750mph,
directed by Sam Pilling.
Nike, Closer
made for Wieden+Kennedy by MJZ, No.8 and Trim Editing,
directed by Matilda Finn.
On Running, Dream Together
made for On by SMUGGLER, RASCAL, Cabin Edit and Joaquin Pastor,
directed by C Prinz.
Prada, Galleria Bag
made for Prada by Academy, One Of Us, The Quarry and Wave Studios,
directed by Jonathan Glazer.
Palace X GAP, Life Goes Fast Real Quick
made for Palace X GAP by Somesuch, CHEAT, Tom Chick Post and Duffy Sound,
directed by Will Robson-Scott.
Beats, Electronics, Ordinary is for Everyone Else
made for Uncommon Creative Studio by Love Song, Stray VFX, Cabin and King Lear Music & Sound,
directed by Elliott Power.
Adidas, AE 1, Sneak Diss
made for Johannes Leonardo by ProdCo, Pendulum, The Den Editorial, Cabin Edit, Barking Owl and Concret Form,
directed by Onda.
M&S, Summer
made for Mother by Riff Raff Films, Black Kite Studios, Cabin Edit and King Lear Music & Sound,
directed by Tanu Muino.
Arsenal x Aries, The Arsenal Faithful
made for Arsenal Creative Studio by Knucklehead, Creative Outpost, Arsenal Creative Studio and Soundtree Music,
directed by Marc Sidelsky.
ASICS, World Mental Health Day Campaign, The Desk Break
made for Golin London by KODE, ELMNTL, The Assembly Rooms and Sounds Good Audio,
directed by Peter Franklyn Banks.
JD Sports, The Family Portrait
made for Uncommon Creative Studio by Love Song, Time Based Arts, Cabin and THE HOGAN,
directed by Saman Aminzadeh & Elliot Power.
Burberry, The Quilt with Olivia Colman
made for Frosty by SMUGGLER, Daydreamer, Church Edit and No.8,
directed by rubberband..
Zalando, What Do I Wear
made for Wieden+Kennedy Amsterdam by Pulse Films, Selected Works, Gwen Ghelid and 750mph,
directed by Aube Perrie.
FINANCIAL & CORPORATE SERVICES
Lloyds, Link Pay, Best Grandparents
made for adam&eveDDB by MJZ, Company 3, Framestore, The Assembly Rooms and 750mph,
directed by Gary Freedman.
Paddy Power, Europe's Favourites
made for BBH by Mindseye, ELMNTL, Shift Post and Sting and Tins,
directed by Andrew Gaynord.
Barclays, Make Money Work For You, Kid’s World
made for BBH by O Positive, Creative Outpost, Mackcut and 750mph,
directed by David Shane.
Monzo, Money Never Felt Like Monzo
made for Uncommon Creative Studio by RSA Films, Rascal Post, Whitehouse Post and Soundtree Music,
directed by Marie Schuller.
Capital One, Quick Check, No Nasty Surprises
made for Fold7 by Reset, Black Kite Studios, Stitch Editing and String and Tins,
directed by Ninian Doff.
FOOD & DRINKS
KFC, Believe
made for Mother by Business Club, Black Kite Studios, The Quarry and King Lear Music & Sound,
directed by Vedran Rupic.
Burger King, Bundles of Joy
made for BBH by magna studios, ELMNTL, Stitch Editing and Black Sheep Studio,
directed by Phoebe Arnstein.
Lurpak, Lurpak Plant Based, Crush Expectations
made for Wieden+Kennedy by Rogue, Electric Theatre Collective, Work Editorial and 750mph,
directed by Scott Lyon.
Pernod Ricard, Kahlúa, Feliz St. Patrick's Day
made for Wieden+Kennedy by WracK, We are Covert and Twenty Below Music,
directed by Michael Lennox.
Magnum, Ice Cream, Find Your Summer
made for LOLA MullenLowe by MJZ, Glassworks Barcelona, Emiliano Fardaus and Aimar Molero,
directed by Juan Cabral.
Peroni, Nastro Azzurro, Live every moment, all year around
made for Unbound, Trouble Maker by STINK, Black Kite Studios, Trim Editing and Vapor Music,
directed by Tom Green.
Little Moons, Ice Cream, Love Story
made for Lucky Generals by magna studios, Coffee & Tv, tenthree, Nick Armstrong and No.8,
directed by Arthur Studholme.
Unilever, Marmite, Smugglers
made for adam&eveDDB by SMUGGLER, Untold Studios, Cabin Edit and Factory Studios,
directed by Henry-Alex Rubin.
KFC, Ultimate BBQ Burger
made for Mother by magna studios, Black Kite Studios, tenthree and No.8,
directed by Sam Pilling.
HOUSEHOLD GOODS
Wilkinson Sword, Razor Blades, Barman
made for Pablo London by Arts & Sciences, RASCAL, Stitch Editing and Sine Audio,
directed by Craig Ainsley.
Andrex, Toilet Roll, Get Comfortable: First Office Poo
made for FCB London by Biscuit Filmworks, Selected Works, The Quarry and No.8,
directed by Andreas Nilsson.
Mars Petcare, Dreamies, Humans Called Cat
made for adam&eveDDB by Biscuit Filmworks, Untold Studios, Work Editorial and Factory Studios,
directed by James Rouse.
Reckitt, Vanish, More Than Just Clothes
made for Havas by Tubby Brother Films, ELMNTL, Tubby Brother Films and Redchurch Collective,
directed by Dan & Ben Tubby.
Libresse / Bodyform, Essity, Never Just a Period
made for AMV BBDO by SMUGGLER, Framestore & The Harbor Picture Company, tenthree and Soundtree Music,
directed by Lucy Forbes.
Karo Pharma, E45, This is Me This is My Space
made for T&Pm by Academy, Black Kite Studios, Cabin Edit and King Lear Music & Sound,
directed by Sophia Ray.
Wilkinson Sword, Razor Blades, Waiter
made for Pablo London by Arts & Sciences, RASCAL, Stitch Editing and Sine Audio,
directed by Craig Ainsley.
Axe, Fine Fragrance, What Is Love
made for LOLA MullenLowe by MJZ, Glassworks Barcelona, Warango and Aimar Molero,
directed by Juan Cabral.
INTEGRATED CAMPAIGN
Channel 4, Paris 2024 Paralympic Games, Considering What?
made for 4creative by Biscuit Filmworks X Revolver, Curious Productions, Fever & Global Street Art, Time Based Arts, Platform Post Production, Work Editorial, Factory Studios and SIREN,
directed by Steve Rogers and Alex Archer.
Pernod Ricard, Malibu, Don't Drink and Dive
made for Wieden+Kennedy by WracK, Time Based Arts, Work Editorial and Leland,
directed by Jenny Brough.
McDonald's, McDonald's 50th Birthday
made for Leo Burnett by SMUGGLER, Black Kite Studios, Pundersons Gardens and 750mph,
directed by Fenn O'Meally.
Unilever, Marmite, Smugglers
made for adam&eveDDB by SMUGGLER, Untold Studios, Cabin Edit and Factory Studios,
directed by Henry-Alex Rubin.
Unilever, Pot Noodle, Sorry for Slurping
made for adam&eveDDB by Anonymous, Coffee & Tv, tenthree and Wave House.
Waitrose, Sweet Suspicion
made for Saatchi & Saatchi by SMUGGLER, Harbor Picture Company, tenthree and 750mph,
directed by Lucy Forbes.
McDonald's, Happy Meal, The Meal
made for Leo Burnett by Rogue Films, Black Kite Studios, Black Kite Studios and Sine Audio,
directed by Jake Mavity.
Refugease, The Unsafest Journey
made for Havas by Prose on Pixels, Call Me AL, Havas and Creative Outpost,
directed by Nathalie Gordon.
Sela x Newcastle United, Sela Sound Shirt, Unsilence The Crowd
made for Sela x Newcastle United by Prism Sport & Entertainment, a division of VML,
directed by Dominic O’Riordan.
Canon, World Unseen
made for VML by Prism Sport & Entertainment, Praxima, CODA and The Futz Butler,
directed by Cesar Garcia and Jack Connell.
Channel 4, Generation Z, You're on the Menu
made for 4creative by You Are Here, Ocean Outdoor, Coffee & Tv, Platform Post Production, Marshall Street Editors and Lucky Cat,
directed by Will Clark and James Brown.
INTERNATIONAL - THE NON-BRITISH ARROW
Telstra, Mobile Network, Better on a Better Network: Rocky Cape
made for Bear Meets Eagle on Fire and 61 by Revolver x Biscuit Filmworks, Electric Theatre Collective and Shift Post, The Editors and Rumble Studios,
directed by Jeff Low.
Mars Wrigley, Skittles, Commit To The Rainbow: Commit Your Youth
made for DDB Chicago by Biscuit Filmworks, Bacon X, Cut + Run and Omnicom Studios,
directed by Andreas Nilsson.
Loewe, Clothing, Decades of Confusion
made for Loewe by Partizan and Modern Post,
directed by Ally Pankiw.
Apple, Flock
made for Media Arts Lab by SMUGGLER, Legacy FX, Parliament VFX, Trafik, Rock Paper Scissors, Barking Owl, Model Citizen,
directed by Ivan Zachariáš
Apple, Heartstrings
made for TBWA\MAL by SMUGGLER, Trafik, Cabin Edit and Paul N.J. Ottoson,
directed by Henry-Alex Rubin.
Riyadh Season, AJ v Nganou, Knockout Chaos
made for BigTime Creative Shop by Academy, The Mill, Manuel Coutant and BMM Network,
directed by Romain Chassaing.
Volvo, Moments
made for Stendahls by new-land, Tint Post, Company 3, Cabin Edit and String and Tins,
directed by Marcus Ibanez.
Volkswagen, ID.4, Perfect Proposal
made for MSB-FILMS by RadicalMedia, Nico Schrenk, Alex Jurkat and Sirius Kestel,
directed by Alexander Kühn.
Riyadh Season, Usyk vs Fury 2024, Reignited
made for BigTime Creative Shop by Riff Raff Films, Selected Works, Work Editorial, 750mph and THE HOGAN,
directed by Megaforce.
Paralympic Team Belgium, The Empty Seat
made for Mutant by Spindle, Frames and Sounds Good,
directed by Milo Blake.
Reporters Without Borders, The First Speech | Russia
made for INNOCEAN Berlin by STINK, Company 3, Simon Klinkertz, Satelite Audio and Studio Funk Berlin,
directed by Giordano Maestrelli.
RETAILERS
EE, Battle Stations
made for Saatchi & Saatchi by Love Song, Stray, The Quarry and Factory Studios,
directed by Louis McCourt.
Currys, IRL Shopping
made for AMV BBDO by Red Studios,
directed by Greg Bell at Nice Shirt.
McDonald's, Make it Yours
made for Leo Burnett by Iconoclast Films, Black Kite Studios, Trim Editing and Factory Studios.
Tesco, Meal Deal
made for BBH by Black Sheep Studios and RASCAL,
directed by Otis Dominique.
The Entertainer, Ray
made for adam&eveDDB by MJZ, 1920, Final Cut and Factory Studios,
directed by Juan Cabral.
Waitrose, Sweet Suspicion
made for Saatchi & Saatchi by Smuggler, Harbor Picture Company, tenthree and 750mph,
directed by Lucy Forbes.
McDonald's, Christmas, The Gift of McDonald's
made for Leo Burnett by MJZ, Black Kite Studios, Final Cut and 750mph,
directed by Nicolai Fuglsig.
John Lewis, The Gifting Hour
made for Saatchi & Saatchi by Riff Raff Films, Electric Theatre Collective, Final Cut and 750mph,
directed by Francois Rousselet.
Amazon, The Grit
made for adam&eveDDB by Rogue, Untold Studios, tenthree and 750mph,
directed by Molly Manning Walker.
B&Q, You Can Do It
made for Uncommon Creative Studio by Love Song, Selected Works, Marsheen and King Lear Music & Sound,
directed by Elliott Power.
SEASONAL CELEBRATIONS
Vodafone, 40 Years of Christmas on the Nation's Network
made for Leo Burnett by Smuggler, Harbor Picture Company, The Assembly Rooms and 750mph,
directed by Tom Speers.
Pernod Ricard, Kahlua, Feliz St. Patrick's Day
made for Wieden+Kennedy by WracK, We are Covert and Twenty Below Music,
directed by Michael Lennox.
Champions League, Keep Your Enemies Closer
made for Pavilion Works by DOMA,
directed by Anderson Wright.
National Lottery, Musical Scratchcards
made for VCCP by Biscuit Filmworks x Revolver, Time Based Arts, The Quarry and Factory Studios,
directed by Steve Rogers.
The Entertainer, Ray
made for adam&eveDDB by MJZ, 1920, Final Cut, and Factory Studios,
directed by Juan Cabral.
Waitrose, Sweet Suspicion
made for Saatchi & Saatchi by Smuggler, Harbor Picture Company, tenthree and 750mph,
directed by Lucy Forbes.
Sainsbury's, The BIG Christmas
made for New Commercial Arts by Rogue, Electric Theatre Collective, Final Cut and King Lear Music & Sound,
directed by Sam Brown.
Disney, The Boy & The Octopus
made for adam&eveDDB by Hungryman, Untold Studios, Final Cut and Factory Studios
directed by Taika Waititi.
JD Sports, The Family Portrait
made for Uncommon Creative Studio by Love Song, Time Based Arts, Trim Editing and THE HOGAN,
directed by Saman Aminzadeh & Elliot Power.
John Lewis, The Gifting Hour
made for Saatchi & Saatchi by Riff Raff Films, Electric Theatre Collective, Final Cut and 750mph,
directed by Francois Rousselet.
WeRoad, The Holiday Reaper
made for DUDE: London by Spindle, B.art, tenthree and Brother Music,
directed by LIAKH.
Shelter, World Of Our Own
made for Don't Panic London by Outsider, RASCAL, Final Cut and 750mph,
directed by DOM&NIC.
SOCIAL MEDIA
Monzo, Credit card service company, ATMmm
made for Uncommon Creative Studio by INCA,
directed by Uncommon Creative Studio.
Certified Sports, Black
made for House337 by Creative Outpost,
directed by Rob Sanderson.
Andrex, Toilet Roll, Get Comfortable: His Place
made for FCB London by Biscuit Filmworks, Selected Works, Trim Editing and No.8,
directed by Rosie May Bird Smith.
Mars Pet, Sheba, Gravy Race
made for AMV BBDO by Red Studios, CANJA Audio & Jungle Studios,
directed by Nils Jacobi.
Burberry, It’s Always Burberry Weather
made for Frosty by SMUGGLER, Daydreamer, Church Edit and No.8,
directed by rubberband..
Marmite, Smugglers
made for adam&eveDDB by SMUGGLER, Untold Studios, Cabin Edit and Factory Studios,
directed by Henry-Alex Rubin.
Mars, Twixmas
made for T&Pm by Only Child, Zero One creative and Sounds Good audio,
directed by Osagie Samuel, Arnold Jorge, Frances Draskau.
Women's Aid x Ladbible, Awareness Campaign for Domestic Abuse, Van Wife
made by Merman, The Mill, Work Editorial and Tom Guest,
directed by Rachel Stubbings.
THE GREEN ARROW
Sponsored By
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Make My Money Matter, Benedict Lumberjack
made for Lucky Generals by Academy, Black Kite Studios, The Quarry and No.8,
directed by Sophia Ray.
Currys, Big Trade In
made for AMV BBDO by Red Studios, BBDO, tenthree, Coffee & Tv and Jungle Studios,
directed by Kai Schonrath.
WWF, In Hot Water
made for NOMINT by Black Kite Studios and Twelve Decibels,
directed by Yannis Konstantinidis.
BBC, Planet Earth III, Narrated By Kids
made for BBC Creative,
directed by Charlotte Bostock, Kiri Cashell, Fredi Devas, Nick Easton, Will Ridgeon and Sarah Whalley.
PETA, Pig Farm
made for Grey London by Biscuit Filmworks and Factory Studios,
directed by Jeff Low.
The Woolmark Company, Wear Wool, Not Waste
made for 20(something) by Park Village, Tim Smit, CutCo. and Ambit Sound,
directed by Studio Birthplace.
THE IMPACT AWARD
Sponsored By
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Channel 4, Paris 2024 Paralympic Games, Considering What?
made for 4creative by Biscuit Filmworks X Revolver, Time Based Arts, Work Editorial and Factory Studios,
directed by Steve Rogers.
BBC, Planet Earth III, Narrated By Kids
made for BBC Creative,
directed by Charlotte Bostock, Kiri Cashell, Fredi Devas, Nick Easton, Will Ridgeon and Sarah Whalley.
Libresse / Bodyform, Essity, Never Just a Period
made for AMV BBDO by SMUGGLER, Framestore, Harbor Picture Company, tenthree and Soundtree Music,
directed by Lucy Forbes.
Frontline19, Sicker than the patients
made for adam&eveDDB by MJZ, Untold Studios, tenthree and 750mph,
directed by Henry Hobson.
Campaign Against Living Miserably, Stopping Suicide
made for Campaign Against Living Miserably by Witness Studios and Harbor Picture Company,
directed by Simon + Ben.
Karo Pharma, E45, This is Me This is My Space
made for T&Pm by Academy, Black Kite Studios, Cabin Edit and King Lear Music & Sound,
directed by Sophia Ray.
Sela x Newcastle United, Sela Sound Shirt, Unsilence The Crowd
made for Sela x Newcastle United by Prism Sport & Entertainment, a division of VML,
directed by Dominic O’Riordan.
Shelter, World of Our Own
made for Don't Panic London by Outsider, RASCAL, Final Cut and 750mph,
directed by DOM&NIC.
TRANSPORT & TOURISM
British Airways, A British Original Period Drama
made for Uncommon Creative Studio by Bang TV, Final Cut and Soundtree Music,
directed by Sharon Maguire.
Avios, Avios Currency & Loyalty Solutions, Everyday
made for Uncommon Creative Studio by Pulse Films, RASCAL, Final Cut and King Lear Music & Sound,
directed by Sam Walker.
Parkdean Resorts, Nature
made for Neverland by Academy, Selected Works, The Assembly Rooms and 750mph,
directed by Si&Ad.
TUI, Inflight Safety Video, Safety: A Global Film
made for Leo Burnett by Missing Link Films, ELMNTL, Marshall Street Editors and The Futz Butler,
directed by Alicia MacDonald.
WeRoad, The Holiday Reaper
made for DUDE: London by Spindle, B.art, tenthree and Brother Music,
directed by LIAKH.
UK CAMPAIGN - THE JOHN WEBSTER AWARD
Sponsored By
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McDonald's, Saver Menu, Actually Get Your Money's Worth
made for Leo Burnett by MindsEye, Black Kite Studios and Factory Studios,
directed by Andrew Gaynord.
Adidas, AE 1
made for Johannes Leonardo by ProdCo, Pendulum, The Den Editorial, Cabin Edit, Barking Owl and Concret Form,
directed by Onda.
Wilkinson Sword, Razor Blades, Barman, Waiter, Shaving Legs
made for Pablo London by Arts & Sciences, RASCAL, Stitch Editing and Sine Audio,
directed by Craig Ainsley.
Currys, Big Trade In
made for AMV BBDO by Red Studios, BBDO, tenthree, Coffee & Tv and Jungle Studios,
directed by Kai Schonrath.
EE, Family Life
made for Saatchi & Saatchi by Love Song, Somesuch, Electric Theatre Collective, Selected Works, Stray, Marsheen, Cabin Edit and Factory Studios,
directed by Daniel Wolfe, Louis McCourt and Caleb Femi.
Andrex, Toilet Roll, Get Comfortable
made for FCB London by Biscuit Filmworks, Selected Works, The Quarry, Trim Editing and No.8,
directed by Andreas Nilsson & Rosie May Bird Smith.
Burberry, It’s Always Burberry Weather
made for Frosty by SMUGGLER, Daydreamer, Church Edit and No.8,
directed by rubberband..
Hennessy, Made for More
made for Wieden+Kennedy Amsterdam by Biscuit Filmworks, Selected Works, The Quarry and String and Tins,
directed by Andreas Nilsson.
RSPB, We Campaign Because They Can't
made for GOOD Agency by Blue Zoo Animation Studio and 750mph,
directed by Dane Winn.