Arrows Shortlist
This year, only the top-scoring finalists (maximum 6) from each category will be displayed on-screen at the Awards Night before the bronze, silver and gold winners are announced.
ALCOHOLIC DRINKS
Heineken, Beer, 150th Anniversary
made for Le Pub by Prettybird UK, Black Kite Studios and 750mph,
directed by Bradley & Pablo.
Diageo, Guinness, Don't Jinx It
made for AMVBBDO by Biscuit Filmworks, We Are Covert and Factory Studios,
directed by James Rouse.
Diageo, Guinness, Footpint
made for AMVBBDO.
The Kraken Black Spiced Rum, The Origin
made for Purple Creative by Fight Gravity, Polycat Animation, Street Monkey and HB Studio,
directed by Rudolf Peter Kiss.
Asahi, Cornish Orchards Cider, Locally Pressed
made by The Corner London and Elmntl,
directed by Sam Huckle, The Corner London and Lauri Vuohensilta, Hydraulic Press Channel.
Leffe, Beer, Silence is Golden
made for Wieden+Kennedy London by MJZ, Framestore, Company 3 and Antfood,
directed by Gary Freedman.
Diageo, Guinness, Zero Regrets
made for AMVBBDO by Red Studios, DayDreamer and Sounds Good Studio,
directed by Scott Kelly.
AUTOMOTIVE
Defender, Defender 110, Embrace the Impossible
made for Accenture Song by Annex, Absolute and Father,
directed by Scott Carthy.
The AA, It's OK, I'm with The AA
made for The Gate by Academy, The Assembly Rooms and Absolute and Grand Central Recording Studios,
directed by Si&Ad.
Ford of Europe, New line-up EVs, New Technologies And Cutting-Edge Engineering, Our Time
made by Chrome Productions and 750mph.
Formula E, ABB FIA Formula E World Championship, Progress is Unstoppable
made by Uncommon Creative Studio, Rascal Post and King Lear,
directed by Sam Walker.
Ford, Ranger
made for AMVBBDO by Academy,
directed by Marcus Soderlund.
Direct Line, Insurance, This Is Not A Van
made for Saatchi & Saatchi by Biscuit Filmworks x Revolver, Electric Theatre Collective and Factory Studios,
directed by The Glue Society.
Toyota, Car, Toyota Billy
made for The&Partnership by Rogue, Absolute and Factory Studios,
directed by Max Fisher.
BEST OVER 30 & UP TO & INCLUDING 60 SECOND COMMERCIAL
Channel 4, Change Climate
made for 4creative by Academy, Selected Works & Platform Post and String and Tins, directed by GRANDMAS.
Diageo, Guinness, Don't Jinx It
made for AMVBBDO by Biscuit Filmworks, We Are Covert and Factory Studios,
directed by James Rouse.
Harry's, Razors, Feel Good, Fellas
made for The Or by Somesuch, CHEAT and Creative Outpost,
directed by Max Sherman.
Unilever, Marmite, First Timers
made for adam&eveDDB by SMUGGLER, Absolute Post and 750mph,
directed by Guy Shelmerdine.
Virgin Media, Broadband, Goat Glider
made for VCCP by Rogue and Untold Studios,
directed by Sam Brown.
Kellogg's, Pringles, Hamster
made for Grey London by Biscuit Filmworks, Untold Studios and GPS,
directed by Jeff Low.
Royal Mail, Awareness, In Good Hands
made for AMVBBDO by Stink Films, Time Based Arts and Factory Studios,
directed by Tom Green.
Unilever, Pot Noodle, Nothing Fills A Hole Like Pot Noodle
made for adam&eveDDB by cain&abelDDB and King Henry,
directed by Honor Northridge.
giffgaff, Ode To Bad
made for neverland by Blink Productions, Untold Studios and 750mph,
directed by Nick Ball.
Nike, Sportswear, Own The Floor
made for Wieden+Kennedy by Park Pictures, Black Kite Studios, Work Editorial and 750mph,
directed by Terence Neale.
McDonald's, Raise Your Arches
made for Leo Burnett by Moxie Pictures, Framestore, Company 3 and 750mph,
directed by Edgar Wright.
NHS, Bowel Cancer, Ribbon Dancer
made for M&C Saatchi by Academy Films, 1920 and DLMDD,
directed by Si&Ad.
Cadbury, Dairy Milk, Speakerphone
made for VCCP by Somesuch, Freefolk and King Lear,
directed by Steve Rogers.
BBC, Square Eyed Boy
made for BBC Creative by Blinkink, Stephen McNally and Factory Studios,
directed by Sam Gainsborough.
Adidas, Superstar
made for Johannes Leonardo by Love Song, Mathematic and Barking Owl Sound,
directed by Daniel Wolfe.
Tesco, FLS, BBQ
made for BBH by Biscuit Filmworks, Electric Theatre Collective and String and Tins,
directed by dayday.
Heinz, Beans, Too Good to Leave Behind
made for Wieden+Kennedy London by Biscuit Filmworks x Revolver, Time Based Arts and 750mph,
directed by Steve Rogers.
Pladis, Biscuits, True Originals - There is Only One
made for TBWA\London by Pulse Films, The Mill and Wave Studios,
directed by Sam Pilling.
Burger King, Whopper Chicken Royale, We Give Up
made for BBH by Riff Raff Films, The Mill and String and Tins,
directed by Sacred Egg.
Pets At Home, We're All for Pets
made for The&Partnership by DROOL, Untold Studios, Company 3, Sam Ashwell and Olivia Ray,
directed by Freddie Powell.
BEST OVER 60 & UP TO & INCLUDING 90 SECOND COMMERCIAL
Sponsored by
Unilever, Marmite, Baby Scan
made for adam&eveDDB by Biscuit Filmworks, Absolute and Factory Studios,
directed by James Rouse.
Icelandair, Easy To Stop, Hard To Leave
made for Pablo London by Somesuch, Trim Editing, Untold Studios and Creative Outpost,
directed by Sam Hibbard.
JD Sports, Forever Forward
made for Uncommon Creative Studio by Iconoclast, Hani Al Yousif, Electric Theatre Collective and Factory Studios,
directed by Amara Abbas.
Child Poverty Action Group, Imagine
made for Creature London by SMUGGLER, Blacksmith NYC and Factory Studios,
directed by Adam Berg.
bet365, Sportsbetting, Never Ordinary
made for Drummond Central by Academy, Selected Works and String and Tins,
directed by Jack Driscoll.
Nike, AMBUSH, Nite Sport
made for Nike GLOBAL by Object & Animal, Nativeforeign, Punderson Gardens and 750mph,
directed by Aidan Zamiri.
Make My Money Matter, Oblivia Coalmine
made for Lucky Generals by Somesuch, Electric Theatre Collective and Jake Whitelee,
directed by Raine Allen-Miller.
Adidas, Superstar
made for Johannes Leonardo by Love Song, Mathematic and Barking Owl Sound,
directed by Daniel Wolfe.
Boots, Thank you, Santa
made for VML UK by Rogue Films, Selected Works and Factory Studios,
directed by Sam Brown.
BEST OVER 90 SECOND COMMERCIAL
Sponsored by
Uber, Uber One | Uber Eats, Best Friends
made for Mother by O Positive, 1920 and No.8,
directed by David Shane.
Nike Jordan, Basketball Shoes, Beyond
made for Uncommon Creative Studio by Object & Animal and 750mph,
directed by Karim Huu Do.
Alzheimer's Research UK, Change The Ending
made for Above+Beyond by Passion Pictures, Tubby Brother Films and No.8,
directed by againstallodds and Tubby Brothers.
Tesco, Helping You Become More Christmas
made for BBH by Iconoclast, Black Kite Studios and 750mph,
directed by Alaska.
EE, Freedom
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill and Factory Studios,
directed by Elliott Power.
Apple, Fuzzy Feelings
made for TBWA\ MAL by Hungry Man and Passion Pictures,
directed by Lucia Aniello and Anna Mantzaris.
Channel 4, Idents
made for 4creative by Art Practice, Time Based Arts and String and Tins,
directed by Saman Aminzadeh, Optical Arts, Bafic, Mike Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic, James Allen, Verity May Lane, Maria Lax, The Line, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith, Daniel Wolfe.
Stonewall, Ban Conversion Therapy, It’s Not Therapy, It’s Abuse
made for The&Partnership by Academy, Glassworks and Siren,
directed by Zhang+Knight.
Reckitt Benckiser, Vanish, Me, My Autism & I
made for Havas London by SMUGGLER, Whitehouse Post, Company 3 and 750mph,
directed by Tom Hooper.
Yorkshire Tea, Pack Yer Bags
made for Lucky Generals by Blink Productions, Selected Works and No.8,
directed by Fred Rowson.
EE, School Night
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill and Factory Studios,
directed by Daniel Wolfe.
John Lewis Partners, Snapper: The Perfect Tree
made for Saatchi & Saatchi by Riff Raff Films, Electric Theatre Collective and 750mph,
directed by Megaforce.
Dove, The Cost of Beauty
made for Ogilvy UK & Ogilvy Toronto by SMUGGLER, Final Cut NY and Machine,
directed by Henry-Alex Rubin.
Apple, Personal Voice, The Lost Voice
made for Apple Marcom by Hungry Man, Work Editorial and Fathom VFX,
directed by Taika Waititi.
The Harris Project, Co-Occurring Disorders, You Don't Know The Half Of It
made for Havas NY by Love Song, Mathematic and Barking Owl Sound,
directed by Daniel Wolfe.
BEST UP TO & INCLUDING 15 SECOND COMMERCIAL
Sponsored by
Domino’s, Channel 4 Idents, Exorcism
made for VCCP by MJZ, Rascal and King Lear,
directed by Steve Ayson.
McDonald's, Keep Up With The Times
made for Leo Burnett.
Flora, Skip the Cow
made for Pablo London by Biscuit Filmworks UK, Untold Studios and Factory Studios, directed by James Rouse.
Pernod Ricard, Kahlua, Stir Up - Couch
made for Wieden+Kennedy London by Birth, Time Based Arts and 750mph,
directed by Rodrigo Valdes.
Pernod Ricard, Kahlua, Stir Up - Gasp
made for Wieden+Kennedy London by Birth, Time Based Arts and 750 mph,
directed by Rodrigo Valdes.
Domino’s, Channel 4 Idents, Train
made for VCCP by MJZ, Rascal and King Lear,
directed by Steve Ayson.
BEST UP TO 30 SECOND COMMERCIAL
Sponsored by
BBC, Bitesize - Flat Earther
made for BBC Creative by Biscuit Filmworks, Selected Works and Picture Shop,
directed by Bine Bach.
Diageo, Guinness, Don't Jinx It
made for AMVBBDO by Biscuit Filmworks, We are Covert and Factory Studios,
directed by James Rouse.
The AA, It's OK, I'm with The AA
made for The Gate by Academy Films, Assembly Rooms and Absolute Post and Grand Central Studios,
directed by Si&Ad.
McDonald's, Keep Up With The Times
made for Leo Burnett.
Audible, Comedy on Audible, Laugh Through It
made for Fold7 by Mindseye, Black Kite Studios and String and Tins,
directed by Thomas Ormonde.
BBC, Not Just Telly - Baptiste
made for BBC Creative by Picture House and Picture Shop.
BBC, Not Just Telly - Happy Valley
made for BBC Creative by Picture House and Picture Shop.
BBC, Not Just Telly - Hey Duggee
made for BBC Creative by Picture House and Picture Shop.
BBC, Not Just Telly - Line of Duty
made for BBC Creative by Picture House and Picture Shop.
BBC, Not Just Telly - Vigil
made for BBC Creative by Picture House and Picture Shop.
McDonald's, Raise Your Arches
made for Leo Burnett by Moxie Pictures, Framestore and 750mph,
directed by Edgar Wright.
Cadbury, Dairy Milk, Speakerphone
made for VCCP by Somesuch, Freefolk, Company 3 and King Lear,
directed by Steve Rogers.
BRANDED ENTERTAINMENT
Beavertown, Beer, Flightmare
made for Like Minded Individuals by Black Dog Films, 1920 and King Lear,
directed by Alice Bloomfield.
Beavertown, Beer, Paper Machete
made for Good People Wander by Black Dog Films and King Lear,
directed by Alice Bloomfield.
Breast Cancer Now, Charity, The Chat
made for BMB by Iowa Productions and Wave Studios,
directed by Mary-Sue Masson.
Dove, The Cost of Beauty
made for Ogilvy UK & Ogilvy Toronto by SMUGGLER, Final Cut NY and Machine,
directed by Henry-Alex Rubin.
On Running, The Right To Race
made by Hungry Man, The Editors and Heckler,
directed by Richard Bullock.
Coca-Cola, The Santa Stories - Ho Ho Heist
made for VML UK & VML New York by Imagine Entertainment and Prettybird, Significant Others & Final Cut and Machine NY,
directed by Steven Caple Jr.
Coca-Cola, The Santa Stories - The Note
made for VML UK & VML New York by Imagine Entertainment and Prettybird, Significant Others & Final Cut and Machine NY,
directed by Bryce Dallas Howard.
YouTube & UNHCR, We Were Here
made for Uncommon Creative Studio by Uncommon Creative Studio in association with Lief,
directed by Curtis Essel, Laura Checkoway and Mahmoud Al Massad.
CHARITY & PUBLIC SERVICE
Sponsored by
The Diana Award Charity, The Diana Award, Back To School
made for Revolt by Agile Films, Agile Studio, Louis Atkins and Wave Studios,
directed by Lucy Bridger.
RNIB, Awareness, Before You Ask
made for The&Partnership by Outsider, Electric Theatre Collective and Munzie Thind at Grand Central Recording Studios,
directed by Chris Balmond.
Alzheimer's Research UK, Change The Ending
made for Above+Beyond by Passion Pictures,Tubby Brother Films and No.8,
directed by againstallodds and Tubby Brothers.
STAMMA, Don't Jump In
made for VML UK by Spindle, Black Kite Grade & TenThree and Creative Outpost,
directed by LIAKH.
Shelter, Good as Gold
made for Don't Panic by SMUGGLER London, Framestore, Company 3 and Wave Studios,
directed by Max Weiland.
Marie Curie, Good Death
made for CPB London by SMUGGLER, Black Kite Studios and King Lear,
directed by Shannon Murphy.
Child Poverty Action Group, Imagine
made for Creature London by SMUGGLER, Blacksmith NYC and Factory Studios,
directed by Adam Berg.
Stonewall, Ban Conversion Therapy, It’s Not Therapy, It’s Abuse
made for The&Partnership by Academy, Glassworks and Siren,
directed by Zhang+Knight.
Football Beyond Borders, Women's World Cup, New Era, New Game
made for Youth Beyond Borders by Stink Films, Stich London and Bubble,
directed by LOOSE.
Make My Money Matter, Oblivia Coalmine
made for Lucky Generals by Somesuch, Electric Theatre Collective and Jake Whitelee,
directed by Raine Allen-Miller.
NSPCC, Reconnecting
made for NSPCC by new—land, No.8 and Curation,
directed by Libby Burke Wilde.
NHS, Bowel Cancer, Ribbon Dancer
made for M&C Saatchi by Academy Films, 1920 and DLMDD,
directed by Si&Ad.
Evoca Foundation, #WomanLifeFreedom, RISE
made by Black Dog Films, Virtual Films and Absolute,
directed by SHIRZAN.
Girl vs. Cancer, Sex and Cancer
made for BBH by Academy, Coffee and TV and String and Tins,
directed by Sophia Ray.
PETA, Shop To Save Their Lives
made for House 337 by BlinkInk, Absolute and String and Tins,
directed by Will Wightman.
ITV, The Hardest Subject
made for Uncommon Creative Studio by Anonymous Content and The Assembly Rooms,
directed by Thirty Two.
Make My Money Matter, The Hidden Relationship
made for Mother by Biscuit Filmworks, Black Kite Studios and No.8,
directed by Ben Strebel.
Alzheimer's Society, The Ultimate Vow
made for New Commercial Arts by Biscuit Filmworks, Untold Studios, Work Editorial and Factory Studios,
directed by James Rouse.
Centrepoint, Violent Night
made for Wonderhood Studios by The SweetShop and No.8,
directed by Nicolas Jack Davies.
DIGITAL SERVICES, ELECTRONICS, COMPUTER GAMES & TOYS
Sony Interactive Entertainment, PlayStation 5, Feel it Now on PlayStation 5
made for adam&eveDDB by Sony Interactive Entertainment, MJZ, Framestore, Company 3 and 750mph,
directed by Henry Hobson.
EE, Freedom
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill, Company 3 and Factory Studios,
directed by Elliott Power.
Apple, Fuzzy Feelings
made for TBWA\ MAL by Hungry Man and Passion Pictures,
directed by Lucia Aniello and Anna Mantzaris.
Uber Eats, Get Groceries, Effortlessly
made for Mother by Biscuit Filmworks x Revolver, Selected Works and No.8,
directed by Steve Rogers.
Virgin Media, Goat Glider
made for VCCP by Rogue, Untold Studios and Factory Studios,
directed by Sam Brown.
Amazon, Prime, Gourmet Guard
made for Wieden+Kennedy London by MJZ, Time Based Arts, King Lear and Twenty Below Music,
directed by Michael Spiccia.
giffgaff, Ode To Bad
made for neverland by Blink Productions, Untold Studios and 750mph,
directed by Nick Ball.
EE, School Night
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill, Company 3 and Factory Studios,
directed by Daniel Wolfe.
Amazon, Prime, Separation
made for Wieden+Kennedy London by MJZ, Time Based Arts, King Lear and Twenty Below Music,
directed by Michael Spiccia.
EE, Sunday Funday
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill, Company 3 and Factory Studios,
directed by Daniel Wolfe.
Apple, Personal Voice, The Lost Voice
made for Apple Marcom by Hungry Man, Work Editorial, Company 3 and Fathom VFX,
directed by Taika Waititi.
ENTERTAINMENT & SPORT PROMOTIONS
BBC, 15 Seconds of Fame
made by BBC Creative.
Channel 4, Change Climate
made for 4creative by Academy, Selected Works, Platform Post and String and Tins,
directed by GRANDMAS.
Riyadh Season, Day Of Reckoning
made for BigTime Creative Shop by Academy & Truffle Film, Electric Theatre Collective and BMM Network,
directed by Romain Chassaing.
Channel 4, GBBO - Everyone's Excited
made by 4creative, The Line, Time Based Arts and Factory Studios,
directed by JuanPe Arroyo and Tim McCourt.
Channel 4, Idents
made for 4creative by Art Practice, Time Based Arts and String and Tins,
directed by Saman Aminzadeh, Optical Arts, Bafic, Mike Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic, James Allen, Verity May Lane, Maria Lax, The Line, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith, Daniel Wolfe.
Audible, Comedy on Audible, Laugh Through It
made for Fold7 by Mindseye, Black Kite Studios and String and Tins,
directed by Thomas Ormonde.
Nike, Football, Let it Rip
made for Wieden+Kennedy by Wizz and Storefrontmusic,
directed by Gary Levesque.
LIONSGATE+, Life Uncensored | Restaurant
made for adam&eveDDB by OB42, Absolute Post and 750mph,
directed by Diego Nunez Irigoyen.
ITV, ITVX, Makeup
made for ITV Creative by Epoch Films UK, Coffee & TV and 750mph,
directed by Jill.
Premier League, No Room For Racism
made for BBH by Friend London, Coffee & TV and String and Tins,
directed by Eshan.
Adidas, FIFA Women's World Cup Kits, Play Until They Can't Look Away
made for TBWA\Neboko & TBWA\London by CANADA, The Mill and Wave Studios,
directed by Lou Escobar.
ABB FIA Formula E World Championship, Progress is Unstoppable
made by Uncommon Creative Studio, Rascal Post and King Lear,
directed by Sam Walker.
BBC, Square Eyed Boy
made for BBC Creative by Blinkink, Stephen McNally and Factory Studios,
directed by Sam Gainsborough.
Sky Sports, The Greatest Show on Earth
made for Sky Creative by Rattling Stick, Framestore, Company 3 and Grand Central Recording Studios,
directed by Daniel Kleinman.
FASHION & APPAREL
Nike, Sports Apparel, A Beautiful Run
made for Wieden+Kennedy by SMUGGLER London, Trim Editing, microdot. and Brother Music,
directed by Ebeneza Blanche.
Gucci x GQ, Fashion, A Hero's Journey: Jalen Ramsey
made for Condé Nast by SMUGGLER London, Cabin Edit, B. ART VFX and Brother Music,
directed by Ebeneza Blanche.
Endura, Hummvee, Always & Forever
made for Pentland Brands by Outsider and Absolute,
directed by J Marlow.
Nike Jordan, Beyond
made for Uncommon Creative Studio by Object & Animal and 750mph,
directed by Karim Huu Do.
JD Sports, The Bag For Life, Forever Forward
made for Uncommon Creative Studio by Iconoclast, Electric Theatre Collective and Factory Studios,
directed by Amara Abbas.
Nike, AMBUSH, Nite Sport
made for Nike GLOBAL by Object & Animal, NativeForeign, Punderson Gardens and 750mph,
directed by Aidan Zamiri.
Balenciaga, Clothing, Spring 24 Digital Fashion Show
made by ProdCo, Analog and Arnaud Lavaleix,
directed by Mau Morgo.
Arsenal, Football Jersey, Third Kit 23/24 Launch
made by Knucklehead, Creative Ourpost and Tenthree,
directed by Marc Sidelsky.
Endura, UCI World Championships, Welcome to Enduraland
made for Pentland Brands by Outsider and Creative Outpost,
directed by J Marlow.
Swatch, Watch, What If
made by Sticker Studios, Jakob Thorhallsson and Jungle Studios,
directed by Dan French.
FINANCIAL & CORPORATE SERVICES
Accenture, Changing Tree
made for Droga5 by Imperial Woodpecker and Electric Theatre Collective,
directed by Sam Brown.
Intuit Quickbooks, Financial Services, Eggs
made for Wieden+Kennedy London by ProdCo, Time Based Arts and Aumeta,
directed by Ian Pons Jewell.
Communion, Saving Application, F.U.nd
made by Uncommon Creative Studio,
directed by Tally Francis.
Royal Mail, In Good Hands
made for AMV BBDO by Stink Films, Time Based Arts and Factory Studios,
directed by Tom Green.
bet365, Sportsbetting, Never Ordinary
made for Drummond Central by Academy, Selected Works and String and Tins,
directed by Jack Driscoll.
HSBC, No Beeping Fees
made for Wunderman Thompson by Blink Productions, Shift Post and Factory Studios,
directed by Big Red Button.
Co-Op, Funeralcare, Wishes
made for Lucky Generals by Knucklehead, Selected Works and No.8,
directed by Charlotte Regan.
FOOD
& NON-ALCOHOLIC DRINKS
Unilever, Marmite, Baby Scan
made for adam&eveDDB by Biscuit Filmworks, Absolute Post and Factory Studios,
directed by James Rouse.
Tesco, Helping You Become More Christmas
made for BBH by Iconoclast, Black Kite Studios and 750mph,
directed by Alaska.
Domino's, Exorcism
made for VCCP by MJZ, Rascal Post and King Lear,
directed by Steve Ayson.
Unilever, Marmite, First Timers
made for adam&eveDDB by SMUGGLER, Absolute Post and 750mph,
directed by Guy Shelmerdine.
Kelloggs, Pringles, Hamster
made for Grey London by Biscuit Filmworks, Untold Studios and GPS,
directed by Jeff Low.
Warburtons, Bread, Mad About The Bread
made for Warburtons by Merman, Jason Watts at Freefolk and Ben Leeves at Jungle,
directed by Declan Lowney.
Unilever, Pot Noodle, Nothing Fills A Hole Like Pot Noodle
made for adam&eveDDB by cain&abelDDB and King Henry,
directed by Honor Northridge.
Yorkshire Tea, Pack Yer Bags
made for Lucky Generals by Blink Productions, Selected Works and Ninja Tunes,
directed by Fred Rowson.
Flora, Skip the Cow
made for Pablo London by Biscuit Filmworks UK, Untold Studios and Factory Studios,
directed by James Rouse.
Cadbury Dairy Milk, Speakerphone
made for VCCP by Somesuch, Freefolk, Company 3 and King Lear,
directed by Steve Rogers.
Pladis, Biscuits, True Originals - There is Only One
made for TBWA\London by Pulse Films, The Mill and Wave Studios,
directed by Sam Pilling.
Burger King, Whopper Chicken Royale, We Give Up
made for BBH by Riff Raff, The Mill and String and Tins,
directed by Sacred Egg.
HOUSEHOLD GOODS
Temptations, Creamy Purrrr-ée, Cats Lose Their Cool: Holiday Special
made for adam&eveDDB by Biscuit Filmworks, Time Based Arts and Factory Sound,
directed by Jeff Low.
Harry's Razors, Feel Good, Fellas
made for The Or London by Somesuch, Radioaktive x Shelter, CHEAT, Creative Outpost and The Hogan,
directed by Max Sherman.
JOBST Compression, Irregular Bold
made for Publicis Poke,
directed by Ian Roe.
Reckitt Benckiser, Vanish, Me, My Autism & I
made for Havas London by SMUGGLER, Whitehouse Post and 750mph,
directed by Tom Hooper.
Dove, The Cost of Beauty
made for Ogilvy UK & Ogilvy Toronto by SMUGGLER, Final Cut NY and Machine,
directed by Henry-Alex Rubin.
INTEGRATED
CAMPAIGN
BBC, 15 Seconds of Fame
made by BBC Creative.
Unilever, Marmite, Baby Scan
made for adam&eveDDB by Biscuit Filmworks, Absolute and Factory Studios,
directed by James Rouse.
The AA, It's OK, I'm with The AA
made for The Gate by Academy, Assembly Rooms and Absolute and GCS,
directed by Si&Ad.
McDonald's, Keep Up With The Times
made for Leo Burnett.
Reckitt Benckiser, Vanish, Me, My Autism & I
made for Havas London by SMUGGLER, Whitehouse Post, Company 3 and 750mph,
directed by Tom Hooper.
Unilever, Pot Noodle, Nothing Fills A Hole Like Pot Noodle
made for adam&eveDDB by cain&abelDDB and King Henry,
directed by Honor Northridge.
McDonald's, Raise Your Arches
made for Leo Burnett by Moxie Pictures, Framestore, Company 3 and 750mph,
directed by Edgar Wright.
Girl vs. Cancer, Sex and Cancer
made for BBH by Academy, Coffee and TV and String and Tins,
directed by Sophia Ray.
Cadbury, Chocolate, There’s A Glass & A Half In Everyone
made for VCCP by Somesuch, Freefolk, Company 3 and King Lear,
directed by Steve Rogers.
INTERNATIONAL - THE NON-BRITISH ARROW
Apple, iPhone, Action Mode
made for TBWA\Media Arts Lab by Biscuit Filmworks and Bacon,
directed by Andreas Nilsson.
Danish Cancer Society & Trygfonden, FOMO Forever
made for Robert/Boisen and Like-Minded by new-land and Gobsmack Productions,
directed by Tore Frandsen.
Amazon Music, Generational Queens
made for Droga5 by SMUGGLER, Cabin Edit and Heard City,
directed by Fenn O’Meally.
Sydney Opera House, Play it Safe
made for The Monkeys by Revolver, Somesuch and Massive Music,
directed by Kim Gehrig.
Apple, iPhone, R.I.P Leon
made for TBWA\Media Arts Lab by Biscuit Filmworks and Bacon,
directed by Andreas Nilsson.
Apple, Super Bowl Halftime, Run This Town
made for Apple by Somesuch, Method Studios and Apple Music,
directed by Kim Gehrig & Tajana Tokyo.
Instagram, Social media, Small Fries
made for Johannes Leonardo by Somesuch, Mathematic TV and Jasper Scholma,
directed by Vincent Haycock.
Apple, Swiped - Mac
made for Apple by SMUGGLER, Glassworks, Work Editorial and 750mph,
directed by Mark Molloy.
Canal+, The Secret of Wakany
made for BETC Paris by Partizan and GUM,
directed by Antoine Bardou-Jacquet.
Squarespace, The Singularity
made for Squarespace by SMUGGLER, Black Kite Studios and Heard City,
directed by Aoife McArdle.
PUMA x Noah, Winning Streak
made for Chandelier Creative by O Positive and Mack Cut,
directed by Brian Billow.
RETAILERS
Tesco, Helping You Become More Christmas
made for BBH by Iconoclast, Black Kite Studios and 750mph,
directed by Alaska.
JD Sports, The Bag For Life, Forever Forward
made for Uncommon Creative Studio by Iconoclast, Electric Theatre Collective and Factory Studios,
directed by Amara Abbas.
McDonald's, Keep Up With The Times
made for Leo Burnett.
B&Q, Prices.Nailed
made for Uncommon Creative Studio by Biscuit Filmworks UK x Revolver, Electric Theatre Collective and String and Tins,
directed by The Glue Society.
McDonald's, Raise Your Arches
made for Leo Burnett by Moxie Pictures, Framestore, Company 3 and 750mph,
directed by Edgar Wright.
John Lewis Partners, Snapper: The Perfect Tree
made for Saatchi & Saatchi by Riff Raff Films, Electric Theatre Collective and 750mph,
directed by Megaforce.
Boots, Thank you, Santa
made for VML UK by Rogue Films, Selected Works and Factory Studios,
directed by Sam Brown.
Tesco, FLS, BBQ
made for BBH by Biscuit Filmworks, Electric Theatre Collective and String & Tins,
directed by dayday.
Just Eat, The Hottest Collab of 2023
made for McCann London by RadicalMedia, Universal Production Partners and String and Tins,
directed by Dave Meyers.
Specsavers, Hearing Aid, The Joy of Ordinary Sound
made for Specsavers by Rogue, Freefolk and Sine,
directed by Simon Ratigan.
Nando's, This Must Be The Place
made for New Commercial Arts by Stink Films, Selected Works and 750mph,
directed by Jonathan Entwistle.
Pets At Home, We're All for Pets
made for The&Partnership by DROOL, Untold Studios, Company 3, Sam Ashwell and Olivia Ray,
directed by Joseph Paul.
SEASONAL CELEBRATIONS
Temptations, Creamy Purrrr-ée, Cats Lose Their Cool: Holiday Special
made for adam&eveDDB by Biscuit Filmworks, Time Based Arts and Factory Studios,
directed by Jeff Low.
Tesco, Helping You Become More Christmas
made for BBH by Iconoclast, Black Kite Studios and 750mph,
directed by Alaska.
Burger King, Whopper, Driving (thru the) Home (of the Whopper) for Christmas
made for BBH by Black Sheep Studios and Clearcut Sound Studios,
directed by Yannick Hausler, Joe Azad.
Unilever, Marmite, First Timers
made for adam&eveDDB by SMUGGLER, Absolute Post and 750mph,
directed by Guy Shelmerdine.
Beavertown, Beer, Flightmare
made for Like Minded Individuals by Black Dog Films, 1920 and King Lear,
directed by Alice Bloomfield.
JD Sports, The Bag For Life, Forever Forward
made for Uncommon Creative Studio by Iconoclast, Electric Theatre Collective and Factory Studios,
directed by Amara Abbas.
Apple, Fuzzy Feelings
made for TBWA\ MAL by Hungry Man and Passion Pictures,
directed by Lucia Aniello and Anna Mantzaris.
AXA, Insurance, Give Them A Break
made for Publicis Conseil by Le Pac and The Production Factory,
directed by Max Fisher.
PETA, Kill The Tradition, Not A Turkey
made for House 337 by Jelly, String and Tins and Finger Music,
directed by Neil Stubbings.
SiriusXM, Metal Holiday Sweater
made for Uncommon Creative Studios by Anonymous Content and Rascal Post Production,
directed by Elena Petitti di Roreto.
World of Tanks, Never Going Back
made for CUBO by Halal Amsterdam, Glassworks VFX and Massive Music,
directed by Andzej Gavriss.
McDonald's, Raise Your Arches - Summer Edition
made for Leo Burnett by Partizan, Black Kite Studios and Factory Studios,
directed by Michael Gracey.
John Lewis Partners, Snapper: The Perfect Tree
made for Saatchi & Saatchi by Riff Raff Films, Electric Theatre Collective and 750mph, directed by Megaforce.
Boots, Thank you, Santa
made for VML UK by Rogue Films, Selected Works and Factory Studios,
directed by Sam Brown.
Etsy, Your Mission - Dad
made for Orchard Creative by Biscuit Filmworks x Revolver, Yours Truly, Kevin and Heavy Duty NYC,
directed by Steve Rogers.
Etsy, Your Mission - Twins
made for Orchard Creative by Biscuit Filmworks x Revolver, Yours Truly, Kevin and Heavy Duty NYC,
directed by Steve Rogers.
SOCIAL MEDIA
Nike Jordan, Beyond
made for Uncommon Creative Studio by Object & Animal and 750mph,
directed by Karim Huu Do.
RNIB, Design For Every Gamer
made for The&Partnership by You Are Here, Time Based Arts and Munzie Thind,
directed by Jesse Lewis-Reece.
Diageo, Guinness, Footpint
made for AMVBBDO.
Breast Cancer Now, The Chat
made for BMB by Iowa Productions and Wave Studios,
directed by Mary-Sue Masson.
THE GREEN ARROW
Sponsored by
Channel 4, Change Climate
made for 4creative by Academy, Selected Works & Platform Post and String and Tins,
directed by GRANDMAS.
Greenpeace, Climate Crisis, Don't Stop
made for Mother London by Lammas Park Advertising, Black Kite Studios, Leland Music and King Lear,
directed by Samona Olanipekun.
Make My Money Matter, Oblivia Coalmine
made for Lucky Generals by Somesuch, Electric Theatre Collective and Jake Whitelee,
directed by Raine Allen-Miller.
Flora, Skip the Cow
made for Pablo London by Biscuit Filmworks UK, Untold Studios and Factory Studios,
directed by James Rouse.
Women’s Environmental Network, Just FACT Food Programme, The Bigger Picture
made by Really Bright Media and Soundmix Post,
directed by Chelsea Jackson.
Make My Money Matter, The Hidden Relationship
made for Mother by Biscuit Filmworks, Black Kite Studios and No.8,
directed by Ben Strebel.
THE IMPACT AWARD
Sponsored by
Alzheimer's Research UK, Change The Ending
made for Above+Beyond by Passion Pictures, Tubby Brother Films and No.8,
directed by againstallodds and Tubby Brothers.
EE, Freedom
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill, Company 3 and Factory Studios,
directed by Elliott Power.
Child Poverty Action Group, Imagine
made for Creature London by SMUGGLER, Blacksmith NYC and Factory Studios,
directed by Adam Berg.
Stonewall, Ban Conversion Therapy, It’s Not Therapy, It’s Abuse
made for The&Partnership by Academy, Glassworks and Siren,
directed by Zhang + Knight.
Make My Money Matter, Oblivia Coalmine
made for Lucky Generals by Somesuch, Electric Theatre Collective and Jake Whitelee,
directed by Raine Allen-Miller.
Evoca Foundation, #WomanLifeFreedom, RISE
made by Black Dog Films, Virtual Films and Absolute,
directed by SHIRZAN.
Dove, The Cost of Beauty
made for Ogilvy UK & Ogilvy Toronto by SMUGGLER, Final Cut NY and Machine,
directed by Henry-Alex Rubin.
ITV, The Hardest Subject
made for Uncommon Creative Studio by Anonymous Content,
directed by Thirty Two.
TRANSPORT & TOURISM
Uber, Uber One | Uber Eats, Best Friends
made for Mother by O Positive, 1920 and No8,
directed by David Shane.
Icelandair, Easy To Stop, Hard To Leave
made for Pablo London by Somesuch, Trim Editing, Untold Studios and Creative Outpost,
directed by Sam Hibbard.
Uber, Uber Rides, Elevator
made for Mother by Biscuit Filmworks, Black Kite Studios and Soundtree,
directed by Angelo Cerisara.
Uber, Uber Trains, Gina
made for Mother by Biscuit Filmworks, Electric Theatre Collective and Factory Studios,
directed by James Rouse.
TUI, Happy Holidays
made for Leo Burnett by Rogue, Black Kite Studios and Wave Studios,
directed by Alex Boutell.
Trainline App, New Realisations
made for DUDE London by DUDE Milan, Coffee & TV and Operà Music,
directed by Matthew Swanson.
Swiss Tourism, The Grand Train Tour
made for Wirz Communications by SMUGGLER London, The Post Arm, Whitehouse Post and 750mph,
directed by Tom Hooper.
Eurostar, Together We Go Further
made for adam&eveDDB by Riff Raff Films, The Mill, 2Viente and 750mph,
directed by François Rousselet.
UK CAMPAIGN - THE JOHN WEBSTER AWARD
Sponsored by
BBC, Bitesize
made for BBC Creative by Biscuit Filmworks, Selected Works and Picture Shop,
directed by Bine Bach.
ITV, ITVX, Comedy Is Back In The Building
made for ITV Creative by Epoch Films UK, Coffee & TV and 750mph,
directed by Jill.
Uber Reserve, Uber Rides, Elevator
made for Mother by Biscuit Filmworks, Black Kite Studios and Soundtree,
directed by Angelo Cerisara.
Channel 4, Idents
made for 4creative by Art Practice, Time Based Arts and String and Tins,
directed by Saman Aminzadeh, Optical Arts, Bafic, Mike Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic, James Allen, Verity May Lane, Maria Lax, The Line, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith, Daniel Wolfe.
Domino's, Idents
made for VCCP by MJZ, Rascal Post and King Lear,
directed by Steve Ayson.
EE, New EE
made for Saatchi & Saatchi by Art Practice, Love Song, The Mill, Company 3 and Factory Studios,
directed by Daniel Wolfe and Elliot Power.
BBC, Not Just Telly
made for BBC Creative by Picture House and Picture Shop.
McDonald's, Raise Your Arches
made for Leo Burnett by Moxie Pictures, Partizan, Smuggler, Framestore, Black Kite Studios, 750mph and Factory Studios,
directed by Edgar Wright, Michael Gracey, Shannon Murphy.
Etsy, Your Mission
made for Orchard Creative by Biscuit Filmworks x Revolver, Yours Truly, Kevin and Heavy Duty NYC,
directed by Steve Rogers.