The theme for the British Arrows 2025 is digital weave; inspired by the craft of constructed and structural textiles, we see gold, black and lace emissive threads that interlace and create elegant structural pleats, darts and forms. The threads of ideas and influence that form a coherent whole.

As the countdown to the awards begins - 3 weeks today! - we are speaking to some of our incredible sponsors in the new mini-interview series: Industry Yarns*.

Kicking things off with Thinkbox, we talked to Head of Marketing, Chris Dunne, about his threads of inspiration - think Top of the Pops, ethereal music and Yorkshire Tea ads...

*Yarn (noun) - 1) spun thread used for knitting, weaving or sewing 2) a long or rambling story.