David Joel and Sam Smith join us to talk about the importance of the UK advertising industry in the wider economy. Watch until the end to see who they give their quiver of arrows to…

Thank you to our partners ARRI and Creative Technology.

Huge thank you to Jamie Madge, Co-Editor at Shots, for curating and running the Q&A.

A special thank you to the Academy Films team for producing the shoot, Gemma Priggen and Heza Jalloh, and DOP Robert Payton. And a massive thank you to Editor, Matthew Gabzdyl (Final Cut), Colourist, Tash Hicks (Coffee & TV) and Machine - Sound Design & Music.

Thank you to our crew:

2nd Camera Operator: Marta Vitiello

Camera Assistant: Max Hartwig-Green

Assistant Stage Manager: Michael-Panagiotis Apostalou

Lighting Board Op: Shane Greenway

Spark: Caterina Castro

Technical Artist: Joseph Loe

Studio Tech: Callum Smith-Halvorsen

Sound Recordist: Stephen Hodge

Rigger: Ian Thomson

Runner: Rachel Akinola

Runner: Finn Simpson

And to our wonderful team: Lisa Lavender, Michael Lenz, Sophie Cantopher, Sergio Collina-Restrepo & Millie Sharer.