The Art of Craft is a captivating new film series celebrating the artistry behind TV advertising. This series highlights the exceptional talent that transforms TV advertising from the ordinary into the unforgettable.

Each film explores the work of a Craft Arrows winner, focusing on a specific discipline—whether it’s directing, editing, animation, casting, cinematography, or beyond—and reveals how their expertise brings creative visions to life.

Through in-depth insights, techniques, and a passion for their craft, these specialists offer a behind-the-scenes perspective on what it takes to produce outstanding advertising.

In the second film, we chat to colourist Philip Hambi about how he used grading to transport us through the decades in Burger King’s ‘We Give Up’, picking up a Silver Craft Arrow along the way.

Philip Hambi - Creative Director, Colour

Philip is a highly distinguished colourist with a sharp eye for detail, creative flair, a fervent love of photographic imagery and the technical prowess to match. Philip has lent his touch to the works of some of the industry’s most celebrated directors and cinematographers, assembling a stunning body of work, for global brands that include Nike, Glenmorangie, Martini, Samsung, BMW, Lexus, Meta and Google. Philip’s work has regularly been recognised for its excellence, with multiple Best Colour Nominations across all the major awards.

In 2019, Philip collected a Silver Arrow for his work on Billy Boyd-Cape’s Pride ‘Somewhere Over the Rainbow’ and a highly sought-after D&AD Wooden Pencil in 2021 for his Stunning grade on Mile’s Aldridges’ Glenmorangie ‘It’s Kind of Delicious & Wonderful’ film. In 2024, Philip received a second Silver Arrow and D&AD for his work on Burger King’s ‘We Give Up’ spot, directed by The Sacred Egg for BBH London.

Check out Philip's latest work here: @philiplouishambi

Burger King's, 'We Give Up' - Watch Here

Agency: BBH London
Chief Creative Officer: Alex Grieve
Executive Creative Director: Helen Rhodes
Executive Creative Director: Felipe Guimaraes
Copywriter: Oliver Short
Art Director: Jennifer Ashton
Designer: James Parkinson
Designer: Josh Bailey
Planners: Saskia Jones and Laura Casado Cisa
Business Team: James Rice
Account Director: Laura Huber
Account Manager: Zimini Fongho
Agency Producer: Victoria Doran
Agency Producer: Rebecca Ellis
Print Producers: Lauren Daniels and Micah Waring
Media: iProspect

Production: Riff Raff Films
Director: The Sacred Egg
Director of Photography: Benjamin Todd
Executive Producer: Jane Tredget
Producer: Kate Brady
Photographer: Lou Escobar
Post Production / VFX: The Mill London
Producer: Louise Unwin
Producer: Saskia Delius
2D Lead: Carl Norton
3D Lead: Andy Steele
Colourist: Philip Hambi

Editorial: Final Cut London
Editor: Sam Bould

Music / Sound: String and Tins and Major Tom
Sound Engineer: Adam Smyth
Composer: The Infinity Orchestra
Music Supervisor: Jacob Wheeler