The Christmas Effect

In our third episode, Danny Edwards (Co-Editor of SHOTS) speaks to Matt Gay (Creative Director at adam&eveDDB) and Si & Ad (Directing duo at Academy Films) about the pressure of Christmas advertising through the years and how brands have changed up their commercials to keep up with the ‘John Lewis Effect’.

Artwork produced by Michael Lenz.
A Factory Originals Production.

References:
John Lewis & Partners
John Lewis & Partners - all Christmas adverts
Kohl’s - Reindeer
Argos Christmas - Dummer Girl
Currys Christmas x Jeff Goldblum