Taboos are stubborn.
But for more than a decade, Bodyform and AMV have outstubborned them.
Together we’ve made vulvas sing without shame; let wombs share their stories; filmed farts
on thermal cameras; banished the weird blue liquid; recorded a 300,000 year sigh of dissonance;
created a visual dictionary and tool for endometriosis pain; and asked women what they
wished they’d been told.
We’ve dynamited shame with courage, had total trust in each other, shared a curiosity to dig
deeper for true emotional insights and crafted the work.
And when you do what is right, not what is expedient. And you do it with radical empathy
and creativity. You can change a category, change culture and change laws. But you can
also change a company. You can double a brand’s size from $500 million to $1 billion.
You can make it the fastest growing Femcare company globally.
You see fear is contagious. But so is courage.